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Derek and Hannah Jeter signal multiyear take care of Jeep to advertise Grand Wagoneer SUV

Derek Jeter will star together with his spouse, vogue mannequin and tv host Hannah Jeter, within the Grand Wagoneer’s new “Eyes Extensive Open” marketing campaign as a part of a long-term partnership.


DETROIT — New York Yankees legend Derek Jeter and his spouse, Hannah Jeter, have agreed to a multiyear take care of Jeep to advertise the corporate’s Grand Wagoneer SUV.

The Corridor of Fame shortstop and Hannah Jeter, a mannequin and tv host, will star in a brand new advert marketing campaign for the full-size luxurious SUV. A 60-second advert that includes the automobile and couple was broadcast Friday night time throughout sport one in every of Main League Baseball’s World Collection between the Houston Astros and the Philadelphia Phillies.

Olivier Francois, chief advertising officer of Stellantis, which owns Jeep, stated the Jeters have been chosen due to their household, rise to fame and connection to Michigan. Derek Jeter grew up within the state and it is the place the massive SUV is being produced.

“We wanted a persona that symbolizes American success,” Francois instructed reporters throughout a media briefing. “They’re simply the embodiment of the American dream.”

Stellantis, which was shaped by the merger of Fiat Chrysler and France-based Groupe PSA in January 2021, declined to touch upon the price of the partnership and advert marketing campaign.

The Grand Wagoneer, which might prime $110,000 when absolutely loaded, is a three-row luxurious SUV. It is a vital product because the quintessential American SUV model makes an attempt to maneuver upmarket.

Francois, who’s well known for creative ads with celebrities, in contrast the brand new marketing campaign to a 2011 Tremendous Bowl advert with Detroit rapper Eminem.

Very similar to the Eminem advert, the industrial with the Jeters cuts between scenic metropolis websites, a automobile and the celebrities, with a voiceover dramatically discussing rebirth, desires and success.

The marketing campaign was filmed in New York Metropolis, together with Greenwich Village, in addition to upstate New York. It was created in partnership with Highdive company in Chicago.

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