GM’s new GMC Sierra EV will provide conventional truck consumers an upscale electrical different to the Hummer

General Motors unveiled its newest electrical pickup, the brand new electrical GMC Sierra, and started taking reservations for a fully-loaded $107,000 model, referred to as Sierra EV Denali Version 1, on Thursday.

The automaker expects to start delivery the Version 1 in early 2024 and so as to add lower-priced variations of the Sierra EV — beginning at round $50,000 — later that yr.

It says the pickup will provide consumers one thing completely different when it begins arriving at sellers, regardless that it shares a lot of its expertise with GMC’s Hummer EV pickup and SUV and the upcoming Chevrolet Silverado EV.

One of many largest variations between the GMC’s wild Hummer EV and the brand new electrical Sierra could be the brand new truck’s conventional pickup form. GMC model chief Duncan Aldred mentioned that is a part of GM’s technique.

“It may appeal to completely different clients, extra conventional truck consumers, whereas the Hummer EV has been attracting folks from all manufacturers, folks out of unique sports activities automobiles, for instance,” Aldred mentioned throughout a media briefing on Thursday. “With the Hummer EV, we discovered that 70% of shoppers with reservations are new to EVs, and about 75% of them are new to the GMC model.”

“That is going to have a unique really feel, actually attraction to the loyalists,” he mentioned.

Just like the Hummer pickup and the Silverado, the GMC Sierra EV can have about 400 miles of vary, fast-charging capabilities, and the four-wheel “crab stroll” steering that has grow to be a well-liked characteristic with early Hummer homeowners.

However not like the Silverado, which can be supplied initially in a “Work Truck” variant for about $40,000 with higher-priced variations to observe, GMC will lead with the costliest model of its new Sierra EV.

Highlights of the Sierra EV Denali Version 1 embody a “max energy mode,” which is able to ship an estimated 754 horsepower and 785 pounds-feet of torque; a model of GM’s Tremendous Cruise hands-free freeway driving system that works with a trailer; 800-volt fast-charging functionality that may add as much as 100 miles of vary in simply 10 minutes with a 350-kilowatt quick charger; and a few intelligent storage choices that make the most of the Ultium EV structure’s flat ground.  

Echoing a well-liked characteristic of rival Ford‘s electric F-150 Lightning pickup, the Sierra EV will be capable of function a cellular energy supply, with 10.2 kilowatts of energy obtainable via as much as 10 shops and the flexibility to energy a house for a number of days throughout an outage.

Aldred mentioned that whereas the Version 1 is pricey, later Sierra EVs can be priced to compete with rivals just like the Lightning, which begins at about $52,000. One other rival, the smaller Rivian R1T pickup, begins at $73,000.

“The typical light-duty [internal combustion] Sierra right now transacts at a mean of $65,000, and the section [average] is slightly below $60,000,” Aldred mentioned. “Which means we’ll be placing a Sierra EV into the guts of the pickup section.”

Whereas the high-priced Version 1 ought to generate robust revenue margins for GM, the lower-priced variations can be key to the corporate’s plan to quickly ramp up sales of EVs in the middle of the decade whereas remaining worthwhile. CEO Mary Barra has mentioned that GM will transition absolutely to EVs by 2035.

Basic Motors will report its third-quarter outcomes earlier than the U.S. markets open on Tuesday.