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Puma CEO Bjorn Gulden in talks to succeed Kasper Rorsted as chief of Adidas


Björn Gulden, Chairman and Managing Director of the sporting items producer Puma SE, speaks on the firm’s annual press convention.

Daniel Karmann | Image Alliance | Getty Pictures

Adidas introduced Friday that it’s in talks with Bjorn Gulden, the departing CEO of Puma, to succeed Kasper Rorsted as its chief govt.

Rorsted, who has helmed Adidas since 2016, unexpectedly announced his departure in August. He plans to depart Adidas someday throughout 2023, after a successor is formally appointed.

Gulden, in the meantime, is concurrently ending his tenure at Puma. His membership on Puma’s administration board expires on the finish of 2022, and Puma on Thursday introduced that Arne Freundt can be taking his place as Puma’s chief.

Adidas confirmed the talks with Gulden as a possible successor, however declined to remark past that launch. Puma declined to remark.

Adidas has confronted a current public relations disaster in its dealings with Ye, previously often known as Kanye West. The company terminated its partnership with Ye’s Yeezy brand after a collection of antisemitic remarks from the rapper.

Adidas and Puma have roots in twentieth century Germany. They have been based by brothers Adi and Rudi Dassler, who went into enterprise collectively in 1919. They grew to become rivals and broke off after World Battle II to begin Adidas and Puma, respectively.



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