Tesla mentioned on Friday that it is chopping the subscription worth of its premium driver help system for patrons within the U.S.

Marketed as its Full Self-Driving, or FSD, package deal, Tesla prospects will now pay $99 monthly, down from $199 beforehand.

The worth reduce is at odds with earlier guarantees from CEO Elon Musk, who has repeatedly mentioned that the price of FSD would solely go up as Tesla provides options and performance to the system.

“The FSD worth will proceed to rise because the software program will get nearer to full self-driving functionality with regulatory approval,” Musk wrote on Twitter, now often known as X, on Might 18, 2020. He mentioned at that time “the worth of FSD might be someplace in extra of $100,000” per automotive.

Regardless of its model title, the corporate’s FSD possibility as we speak does not make Tesla automobiles autonomous or purposeful as robotaxis.

Musk has promised shareholders and prospects a robotaxi for years, and has mentioned their current automobiles would quickly grow to be self driving after an over-the-air software program replace.

He informed traders on a name in 2019 that autonomous driving would remodel Tesla into an organization with a $500 billion market cap, up from round $42 billion at the moment. (The corporate is value over $500 billion as we speak even with out having developed an autonomous automotive.) Tesla raised over $2 billion by way of debt and fairness after the decision.

In a discover that is now proven to some drivers by way of the touchscreen shows of their vehicles, Tesla says:

The corporate makes use of sensors within the steering wheel and cabin cameras, positioned above the rearview mirror, to find out if a driver is attentive or not, and can audibly alert drivers to maintain their eyes on the highway or fingers on the wheel.

In 2022, the California Division of Motor Autos formally accused Tesla of partaking in misleading practices across the advertising and marketing of its driver help programs, together with its normal package deal Autopilot and FSD within the U.S., in response to filings with a state administrative company.

In the meantime, Alphabet-owned Waymo is now operating business robotaxi providers in a number of U.S. cities. The corporate additionally not too long ago struck a partnership with Uber Eats for driverless meals supply. In China, Didi’s autonomous unit operates commercially in markets together with Guangzhou. Corporations together with Invoice Gates-backed Wayve within the U.Okay. and Amazon’s Zoox within the U.S. are testing robotaxis as nicely.

In a push for end-of-quarter sales final month, Musk mandated that every one gross sales and repair employees set up and demo FSD for patrons earlier than handing over the keys. He wrote in an electronic mail to workers, “Nearly nobody really realizes how nicely (supervised) FSD really works. I do know it will decelerate the supply course of, however it’s nonetheless a tough requirement.”

After that, Tesla additionally introduced it might give away a one-month free trial of FSD to all prospects in North America. House owners’ responses to the most recent model of FSD have been blended with some followers impressed, and plenty of safety-conscious drivers switching off the free FSD trial, viewing it as inconsistent and unsafe.

Musk additionally not too long ago promised to “unveil” a brand new devoted robotaxi on Aug. 8. Tesla unveilings are advertising and marketing occasions, and do not point out a date for the beginning of manufacturing and deliveries. For instance, Tesla unveiled a brand new model of the Roadster, and a completely electrical heavy-duty truck known as the Semi in 2017 and did not start Semi deliveries till December 2022. It nonetheless hasn’t produced the brand new model of the Roadster.

Tesla did not reply to a request for extra info, together with whether or not the worth reduce introduced Friday is everlasting or momentary.

WATCH: Musk is trying to highlight the value that robotaxis could bring